Street Souk is the largest streetwear brand in Africa, we celebrate and champion the vibrant streetwear culture of our continent. Founded in 2018, Street Souk has become the commercial and discovery hub of Africa's most influential upcoming and established streetwear brands, bridging the gap between over 200 brands and thousands of consumers.
We bring Africa’s upcoming and established streetwear brands together under one roof; creating new opportunities to reach passionate fans and selling original merchandise directly to consumers.
To be the driving force that unites African streetwear brands, exposing them to an international audience powered by culture enthusiasts.
To continually create a space for young people to express themselves freely, enhance their creativity, network, and connect. Street Souk is a melting pot of fashion, music, culture and entertainment , building a community while powering the growth of the streetwear industry.
Rising creative force, Iretidayo ‘Ireti’ Zaccheaus, is the founder of STREET SOUK, The largest Streetwear community and convention in Africa. Ireti holds an MSc in Marketing Strategy and Innovation from CASS Business School, London and a BSc in International Business Finance and economics from the University of manchester.
Ireti’s deep immersion in pop culture spans from sports to music, but her passion remains streetwear and its unique culture in Nigeria and around the world. Ireti is also a creative and culture consultant, she has worked on numerous projects for brands such as Homecoming, Native, Nike, Fear of God, Apple and artists such as Davido, Tiwa Savage , Odumodu Blvck and much more. Her deepest strengths lie in community building and connecting cultures globally.
Ireti’s interests culminated in the launch of Street Souk in 2018 when she noticed the growing streetwear scene and the lack of avenues to nurture, grow and access these brands. The 24 year old entrepreneur is pioneering a movement and bridging the gap between the African and Global streetwear community.